Seoul Sisters Goes Global: The Making of a Korean Food Brand

The CEO of Food Culture Lab, Taeyang Ahn, shares his experience of realizing the significance of branding after facing tough competition in the tteokbokki franchise business. He then goes on to explain how his company developed its own brand and product, Seoul Sisters Kimchi Seasoning, which has been selling well in the US market. Ahn emphasizes the importance of considering marketing and branding strategies that appeal to the target audience and convey the story behind the product.

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