Seoul Sisters participated in KCON LA 2023 and, at the same time, they are actively targeting the US market. Seoul Sisters, who are targeting the global market starting with Amazon, plan to accelerate their entry into the US mainland by expanding offline channels after KCON LA 2023.
Seoul Sisters has ranked first in the US Amazon chili powder category with their KIMCHI SEASONING, a 'kimchi powder meant to be eaten by sprinkling'. KIMCHI SEASONING received a lot of attention from Amazon as a differentiated product from existing Korean food.
The CEO of Seoul Sisters, Sun An, stated, "I received numerous enticing offers from overseas even during the Covid-19 pandemic. However, it was challenging to arrange in-person consultation or sign contracts due to travel restrictions." She further emphasized, "Despite this being our first offline appearance of Seoul Sisters after the Covid-19 outbreak, we had over 30 buyers visit our booth and express interest." She also added, "We are committed to launching a wide range of products to promote K-Food globally."